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This article appears in the launch issue of Manila Bulletin’s super cool new men’s magazine, Garage, coming out sometime between now and February 2017.

Everybody needs to agree on this: real men work out to look sexy.

Once upon a time, being buff served a practical purpose. Buff cavemen slaughtered more stegosaurus for steak-and-bowling nights than scrawny ones. Buff religious figures (see: Samson, 88 Old Testament Road, Rome) put up bigger fights than their daintier counterparts (see: Jesus Christ, 3 Salvation Way, Bethlehem) before dying at the hands of pagans.

 

But these days, being buff satisfies a less pragmatic but infinitely more pleasurable cause than securing dinosaur steaks or conquering infidel hordes: bagging babes. I’ve learned one thing from the ones I’ve dated. All else being equal, they would rather make out with a sleek, nicely-toned dude than a pudgy man-boobed one.

 

Sadly, muscles don’t come easily. It’s not uncommon to see a skinny nerd complaining how six months of workouts have failed to produce the slightest change in his physique, except for a mildly uncomfortable hernia. Neither is it unusual to see a chunky slob moaning how despite a daily 8-kilometer jog, he still can’t see his toes without an intricate system of perfectly aligned hand mirrors and a miniature forklift.

 

Here’s the tragic reality. Just like on our LTO tests, we sometimes need to cheat to get babe-baggingly sexy. This is where fitness supplements come in.

 

Supplements falls broadly into two categories: mass-builders (which make us Really Big), and mass-reducers (which make us Really Ripped). There is, of course, the third category of anabolic steroids, which make us Really Dead, but seeing how dead men don’t get to bag quite as many babes as live ones do, we will artfully ignore them for now.

 

First Sexiness Postulate: to get Really Big, muscles need protein to reconstruct themselves. Chicken breasts, tuna, and lean pork seem to be favorites among the monsters I’ve lifted weights with. The problem is that these natural protein-packed choices come with excess baggage like sodium and calories.

 

Here’s where protein shakes come in. Concentrated protein in powder form with minimal nasties. Brilliant. If Bruce Banner had heard of them, he’d never gone lounging in front of a gamma ray to mutate himself into a permanently roid-raged, green freak.

 

They don’t taste particularly great though.

 

Imagine a tall, cold glass filled with a rich, creamy, chocolate froth. Sounds nice? Now imagine accidentally tipping a muddy-tasting ladleful of munggo guisado into it. (That fluttering you hear is the sound of bodybuilders all over the country nodding sadly in agreement.)

 

Second Sexiness Postulate: getting Really Ripped means burning more calories than are consumed. Since it’s impossible to convince us real men to swear off pizza and sisig, fitness manufacturers instead sell us products called thermogenics, whose function is to throw our metabolic systems into overdrive the Whole Freaking Day.

 

Here’s how they make you feel.

 

You’re in an incessant sweat. Your pulse is racing the whole day. I am told that your body is operating two degrees above normal. No wonder bodybuilders are cranky. Their armpits are perpetually damp. Imagine having to walk into a swank Serendra date with wet armpits. There is no way you would be sweetly pleasant in this state.

 

I suppose that what I am looking for is compassion for bodybuilders, despite their general appearance as a conceited, temperamental bunch.

 

I ask you this – if you ate nothing but munggo milkshakes, and had persistently wet underarms, wouldn’t you be in a foul mood too? Around us are men who have sacrificed worldly wonders like deep-dish pizzas and frappucinos for a simple, noble vision: to be sexy enough to bag a babe. I say that vision is worth respecting. We have no stegosaurus left to slaughter, no barbarian heretics to slay. A man of muscle needs assurance that he remains relevant and useful to this world.

 

And what better reassurance is there than being loved?

When you try to pull together the Eraserheads after a venom-filled split over he-said-she-said accusations and primadonna personalities erupting, you know some drama is bound to happen.

 

A sponsor (the main promoter, actually) being pressured into pulling out at the last minute: check. (Although it would certainly have helped if they had sent Gorgoro’s very sensible, well-thought out defense to the Department of Hate, este, the Department of Health…)

A death in the immediate family of the lead singer two days prior to the concert: check.

 

Tickets going on sale only on Wednesday for a venue that seats up to 40,000, and the concert happening in a matter of three days: check.

 

MDJ Superstar not being able to decide on whether he should wear his Adidas Stan Smiths or an old scruffy pair of Lacoste sneakers to the concert: check.

 

But there were certainly some lovely parts to kick off the Eraserheads Reunion concert.

 

The 10:00 countdown to showtime was an inspired touch. Every time the clock hit a new minute, the crowd would erupt into cheers, and for the first time I felt the emotion of being wrapped in a giant 10-second countdown like what New Yorkers do on New Year’s Eve. Sony BMG went all out with a 70-foot tall LED screen backing the entire main stage, where they could flash various visuals and photographs during each song – sort of like watching a live music video. There were boom cameras swinging all over the place to capture the hordes that had gathered, and when the Randy Orton-esque pyro went off during the final chorus of “Alapaap”, that was pure heaven. I kept on waiting for Ely Buendia to strike the trademark RKO “You may admire my awesomeness now, peasants” pose.

 

Strike a pose, Randy!  
 
 
 
 

 

 

I even forgave the bouncers for not letting me wear my giant red Topman belt into the concert grounds – I confess that the giant belt buckle shaped like a star could certainly have been deadly in the hands of a ferocious, buff n’ tough, roid-crazed Brahma bull such as myself.

 

Drama was overflowing. And all in a good way, so far.

 

Cut to the end of “Lightyears”, their last song of the first set – Ely Buendia slowly sinking to his ass on the floor of the stage, leaning on his guitar for support. We all thought that was just part of the drama – Pinoy rock n’ roll’s prodigal son willingly dropping down to put himself 5-feet closer to screaming fans who had grown up on, cried to, fallen asleep to, or fallen in and out of love to his unique brand of music in the 1990s.

 

Take a break, Ely... 

 

I wasn’t actually inside the venue when they announced that he had been rushed to the hospital as a precautionary measure for his still-shaky heart. I was outside trying to catch my breath.

 

But the flood of people slowly filing out the Fort Bonifacio Open Field with stunned looks on their faces said it all – it was over.

 

I felt bad that we never got to share one malutong “TANG INA!” with the ‘heads in “Pare ko”. Never got to “Wooo!” along to “Magasin”. Never got to swoon along to “Ang Huling El Bimbo”.

 

But I forgive Ely.

 

I forgive the DOH, I forgive the fashion police bouncer who confiscated my belt. I even forgive that one fat sweaty bitch who grabbed the last bottle of Vitwater from the concession cooler when I was dying of thirst. They didn’t give us the best concert in the world, but they gave us something that was good enough. It was good enough to remind us that when you’re down, or happy, or in love, or bored, or hungry, or horny, the best companions you can have in the world are a guitar, a pick, an inspiration, and a tune in your head.

 

There was a lot of drama that night. Not all of it was good, but there was even less that was bad.

 

It’s just too bad that when life tried to bring together Philippine rock n’ roll’s greatest band back for one last night, it couldn’t be, as Ely sang to all 40,000 of us in “Fruitcake”, a piece of cake.

 

And I’m still steamed as hell that nobody bothered to tell me, of all people, that the concert went on at Saguijo with Ebe Dancel filling in for Ely…

 

Twenty-five years ago, a man named Ninoy Aquino fought nobly for a cause he believed in. He was a man who believed in heroism, in justice, in freedom, and he committed his life to upholding these values in a manner he thought would be for the greater good.

This man Ninoy lived bravely. And in his conviction and courage, he died a hero.

These days, it seems the word “hero” has become almost generic. It’s a term thrown about loosely in association with matinee idols, professional athletes, musicians, and other media stars, based solely on a recent box office hit or a gold record. And while a great number of these pop culture “heroes” are certainly good men and women of integrity, are they truly what it takes to make positive changes in this world?

The iamninoy movement believes otherwise.

This advocacy puts its core belief in one thing – that it is the youth of today who are empowered and ready to step up and wear the mantle of heroism. Not necessarily through massive acts on a national scale, but through such simple deeds as offering one’s seat on the bus, or by picking up their litter, or by treating their peers with the utmost dignity and respect.

Through a simple credo, iamninoy calls upon today’s youth from all walks of life, free of political affiliation, socio-economic class, or geographic location, to make a change in this world by standing by the same values that Ninoy Aquino lived and died for 25 years ago.

I am a hero.
I do what I believe is right.
I do what I believe is good.

I fight for justice.
I fight for freedom.

I am a hero.

In a big way, in a small way.
In my own way.
I am a hero.

I am Ninoy.

This campaign, through the support of various partners from the media, will speak directly to today’s new generation of advocates through television, radio, print, and outdoor advertising, and call on them to proudly assert themselves as heroes via three simple words: I Am Ninoy.

And with generous support from such retail partners as Bench, Penshoppe, Rudy Project, Analog Soul and Team Manila, this generation of heroes who live by the iamninoy values will have their own distinctive brand of bold, iconic “costumes” to wear as they live out their day-to-day lives heroically and bravely. Proceeds from this iamninoy merchandise will go towards supporting various national foundations who uphold and stand by the same values as this movement.

Who would have thought that being a hero could be a part of Pinoy pop culture? The iamninoy movement believes that this can become a reality. With full optimism and faith in the youth’s ability to step up, it is only a matter of time before being a hero becomes cool and fashionable in ways beyond even Ninoy could have thought possible.

“I am a hero. I Am Ninoy.”

Beginning August 21, 2008, Ninoy’s 25th death anniversary, these are the words that will ignite the torch of heroism in today’s youth – in the way they speak, in the way they dress, in the way they live.

Visit the iamninoy website at www.iamninoy.com for more details on how you can be a hero too.

Important sidenote: Watch out for MDJ Superstar twice in the TVC above! Free t-shirt to whoever nails it first.

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