I didn’t spend very long in the advertising industry. Two years. That’s a blink of an eye, by advertising standards.

I did however, get to work on one campaign that remains, to this day, incredibly meaningful to me.

It was the “I Am Ninoy” brand launch, commemorating the 25th anniversary of Ninoy Aquino’s martyrdom to save a country.

I’ll be the first to admit that I’m not exactly the most upstanding person on the planet. But I do remember how, for that one year, I was inspired to be a better person, a better Superstar, someone who was not afraid to stand up and proudly declare, for the world to see, that I, in my own, was a Ninoy too.

(On a slightly vain note, do you notice that I’m the only who got to deliver a complete sentence within the whole material? Ahh.. the perks of being the Account Director for the project.)

And the full story behind it.

A drawing I made the day that Tita Cory passed away.. it was awesome working with her.