I’ve always known I was good-looking. After all, I have appeared in major print advertising campaigns for high-end retail establishments.
But truth to tell, I had a lot of insecurities coming back to Marketing after having spent 2 years in the Advertising industry – there are a lot more operational skills, and the sheer number of people I would need to interface with is both broader and more diverse. And obviously it’s more difficult to be overseeing all functions pertaining to a brand’s existence, rather than the luxury of focusing in a single specialized field.
One of my tiny little personal victories in the 8 months I’ve been back on the Marketing side of things has been this tiny little activation campaign I ran for Eden Cheese, which only happened to break a world record held by a small, obscure nation called India, with an insignificant population of, oh, about 1-billion people, with coverage by Reuters and the Associated Press.
5,845 unique dishes, all made with cheese? Even I had a hard time believing it, and I’m the biggest fan of cheese in the world.
(That’s ironic, considering I have a very sensitive lactose-intolerant stomach)
So it’s nice to get little tokens of validation once in a while.
Like during the recent 2009 Kraft Foods Celebration of Marketing Excellence for the Asia-Pacific Region in Singapore, when this humble little campaign funded with an abysmal amount of resources happened to bring home one very exciting prize.
It was an award whose winner was judged by a very tall, smart man named Shawn Warren, Vice President for Marketing in Asia-Pacific, and an important-sounding woman with impressive hair named Mary Beth West, Global Chief Marketing Officer for Kraft Foods.
So obviously I’m very proud.
My old boss used to tell me, “There is no such thing as a lack of money – only a lack of imagination.”
And really, taking this award home for the Kraft Foods/JWT/Brand on Demand/GeiserMaclang team proves that is entirely correct.
2010 is a new year with a new brand, a new team, and new challenges – will the Superstar continue to conquer? Abangan!
Time to update my CV, in any case.
“Professional Male Model With Substance” sounds like a really neat addition.
